Trilobyte Game Lounge
Redefining the LAN Center
Trilobyte approached Donan Design to create a unique, engaging, and interactive website that fit with their personality.
The Challenge
Trilobyte Game Lounge has a product that markets to a very diverse audience. All ages and genders are targeted. This presented a unique challenge to design a site that appeals to everyone. We went with a hip yet sophisticated clean design aesthetic. The site also needed to be a social destination, feature unique interactive elements, be easily accessible, automate some mundane tasks, and extend the reach of their market in a fun and engaging way.
Features
The owners wanted to the users to have the opportunity to hang out at the site as much as they do the store. A forum was an obvious choice and creates a social destination for like minded people and keeps the users coming back to the site on a regular basis.
The owners also wanted something unique that set them apart from their competition, so we also developed an interactive real-time view of the store, who is playing, what they are playing, and what seats are available.
Layout
The layout of the site compliments it’s accessibility and informative qualities. On the home page we have three columns, and a main banner. The large banner immediately communicates the latest addition to the game collection at Trilobyte Game Lounge and presents the user with a CTA to “come play!”.
The left most column presents the user with the latest poll. The poll gives the customers the feeling that they are directly shaping the business they love. If the customers directly dictate how the business evolves then you have made them not only a customer but an owner as well.
In the middle we present the user with the latest specials enticing them to come back today!. Also, offered in the middle section is upcoming events and game showcases.
To the right we present the user with an easy to read pie chart overview of how many users are currently playing and what they are playing.
Navigation
Navigation is simple and straight forward. You can get in and out of any part of the website with one click. We try to avoid nested menus at all costs. With navigation simplicity is king. The faster the user can find what they are looking for, the happier they are and the longer they stay.
Mini-Sites and E-Commerce
Trilobyte also hosts regular events, tournaments and lockdowns. We wanted to streamline their booking process by bringing it online with an e-commerce solution. Users simply navigate to the relevant mini-site and follow simple instructions to register and pay for an event, all online and all completely automated.
These mini-sites and e-commerce solution accomplished three major goals for Trilobyte Game Lounge.
1Freed up the phone and the on-site employee to focus entirely on the customers in the store.
2Allowed the customers to register for events without making a special trip to the store to do so.
2Opened up advanced event registration to out of town patrons allowing for a greater number of registrants and increased revenue potential.
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